Granite Gold® In-Home Services Adds More Surfaces to Countertop Protection Plan

Program Creates Profit With Every Installation; Eliminates Customer Service Las Vegas – Jan. 28, 2020, TISE; Booth SL3265 – Stone industry professionals at The International Surface Event this week are learning the quickest means to add profit with every countertop installation begins with Granite Gold® In-Home Services. Initially launched in 2017 for new installations of granite and quartz countertops, Granite Gold® In-Home Services today announced the addition of marble, limestone, slate, soapstone and travertine as surfaces covered under the Granite Gold® Countertop Protection Plan. Often on job sites with little time for business planning, kitchen and bath countertop fabricators and designers are easily increasing profit and eliminating customer service by adding the Granite Gold® Countertop Protection Plan with each new installation. The addition of the five surfaces to the plan is expected to help fabricators and designer to realize continued profitable growth. “I grew up in my family’s stone fabrication and installation business, and I know all too well that the main focus for fabricators and designers alike is being on the job site handling their customers’ needs,” said Lenny Sciarrino, president of Granite Gold® In-Home Services. “There’s little time for business planning to come up with new ways to add revenue.” Granite Gold® In-Home Services is a sister company to Granite Gold® – the leading national consumer brand of stone-care products co-founded by Sciarrino nearly 20 years ago. Granite Gold® brand stone-care products are found nationally in every retail channel as well as internationally. “The launch of the protection plan three years ago solved that conundrum, and our partners in this industry quickly realized the seamless integration and quick profit. With the addition of more surfaces covered in the plan, there’s continued profitably in store.” Typically sold at retail for $299, which averages less than $5 per month for the five-year plan, the Granite Gold® Countertop Protection Plan is a program that helps fabricators and designers add value to their customers by helping them protect their investment in new countertops. The plan covers accidental damage such as etches, stains, seams, chips, hard water marks and deposits, scratches, grout expansions, caulking, and pitting. Further, fabricators and designers are not restricted to apply a specific, costly sealer onto the surface to maintain the validity of the Granite Gold® Protection Plan. “Another great benefit of including the Granite Gold® Protection Plan is it eliminates customer service for both fabricators and designers,” said Sciarrino. “Granite Gold® facilitates all claims and customer needs, and that frees up fabricators’ and designers’ time to focus even more on installations.” Other program benefits for fabricators and designers include: • Free to get started • Seamless onboarding and training • Free consumer marketing material • Free Granite Gold® brand stone-care product samples to leave behind after each new installation • Monthly reporting on sales and profit Fabricators and designers can quickly get started by GraniteGoldServices.com, clicking and filling out Retailer Application, or by calling 1-800-475-STONE. The Granite Gold® Protection Plan is provided by Granite Gold® In-Home Services, a sister company of Granite Gold® brand stone-care products. Granite Gold® is the brainchild of cousins Lenny Sciarrino and Lenny Pellegrino, whose grandfather moved to the United States in the 1950s, bringing with him an Italian heritage known for expertise in the stone industry that he passed on to generations. For more information, including product images, visit www.GraniteGold.com. ### Contact: Mike Rose, 858-499-8933, mike@granitegold.com